The choice of opening an online shop for one's own products must be carefully considered by companies. The ecommerce management can be complicated if one does not know the rules of this type of business.
The use of an ecommerce involves numerous advantages for their company such as the flexible management e dynamics of its business and the possibility of identifying and achieving a public much more extensive than offline. However, if one is not an expert in the field, one runs the risk of running into some errors that compromise its effectiveness.
In this field, which is constantly changing and updating, it is necessary to rely on the experts in the field to make sure that all stages of the process are well managed. The ITS course in Ecommerce aims to form professionals in the field of online sales. The digital, technical and managerial area is an important part of the students' training to enable the design e management ecommerce for both B2C (Business to Consumer) and B2B (Business to Business) sales.
The right ecommerce management enables increase your company's performanceoptimising the costs to be incurred.
Our tips for ecommerce management
How to optimise ecommerce management? These are some of our tips to ensure the commercial success of your initiative.
The first thing to evaluate is the CMSContent Management System, i.e. the sales platform which will be used for the online shop, possibly a blog and other functions. The most popular at present are WordPress (WooCommerce), Prestashop, Magento e Shopify. These CMSs will make the creation of the site more intuitive and simple, providing the possibility of making it graphically appealing to possible customers. For ecommerce to potentially reach users all over the world, it is essential to translating the site in the most widely spoken languages.
A key step in ecommerce management is the warehouse and the logistics of the online shop. One has to assess whether it is more advantageous a direct managementwith a physical warehouse, or indirect, dropshipping.
Direct management is complex, time-consuming and involves significant storage and logistical expenses, but it has the advantage of being able to quickly control issues related to the procurement of goods and be able to handle any problems promptly.
Indirect management, the dropshippingallows the sale of products through third channels dealing with all aspects of warehousing and logistics. In order to entrust such an important task to a third party, it is necessary to choosing service providers with great care because a fundamental part of customer satisfaction will be entrusted to them.
La ecommerce invoicing must always be kept an eye on the economic situation of activity e planning future strategies of sales. To fulfil this function, a management software able to facilitate the process.
One of the key factors for the proper management of an ecommerce is theassistance which is provided to customers. Listening and solving problems that may arise fosters the loyalty of users who will be incentivised to buy again on the platform after a positive experience. The customer experienceprocess, which starts with browsing the shop and ends with the delivery of the product, must be as simple and pleasant as possible for customers.
A FAQ section can be opened to deal with user queries, Frequently Asked Questions, answer the negative reviews, use the social media to communicate or direct sales support through chat.
The last key tip for running an ecommerce store concerns the maintenance and constant updating of the platform. In order to avoid malfunctioning situations, it is necessary to rely on experts in the field who monitor the correct functioning of the software, the updates to be made and create backup copies to maintain the integrity of the data collected.
Author of the article
ITS MOVE - Editor
