In recent years thee-commerce has become one of the most dynamic and fast-growing sectors of the labour market. Online purchasing, digital platforms, integrated logistics, digital marketing: companies are increasingly in need of trained professionalscapable of moving with competence and versatility between digital processes, technological tools and online business relations.

E-commerce is no longer just an additional possibility for consumers: is a structural component of modern trade. According to data from thePolitecnico di Milano B2C eCommerce Observatory, in 2024 the value of online purchases exceeded EUR 58.8 billion in Italy (+6% compared to 2023). A trend that continues to grow, generating new employment opportunities and new professional figures.

This development involves not only large marketplace such as Amazon, but also small and medium-sized enterprises that decide to digitise their activities. In this context, there is a need for technical profiles capable of managing e-commerce processes in all its phases: from the creation and management of sites, to the organisation of logistics, through to digital marketing and customer care.

Precisely because these skills are so transversal and integratedthe most effective routes to acquire them are those that combine theory, practice and company internships. In this sense, the ITS e-commerce courses (Istituti Tecnici Superiori) are designed to meet exactly these needs, representing one of the best training opportunities available in Italy today.

The course in E-Commerce & Logistics Management of the ITS Move Academyis structured to train experts in the online sales sector with in-depth digital, technical and managerial skills. Students will learn to design and manage e-commerce activities aimed at B2B and B2C sales, to promote marketing strategies, both online and offline, with the aim of increasing brand visibility, sales and turnover, and to coordinate all logistics activities that gravitate around an e-commerce project.

What skills are needed to enter the e-commerce sector

Working in e-commerce requires a mix of technical, digital and interpersonal skills. Among the main skills required are:

  • Knowledge of CMS platforms (such as Shopify, WooCommerce, Magento);
  • Notions of SEO, SEM and digital marketing;
  • Capacity for data analysis and the sales performance;
  • Management of social channels and the advertising campaigns;
  • Logistics and management of the warehouse;
  • Communication skills and customer service.

These skills are embodied by some of the most in-demand job profiles of recent years, some of which are:

  • E-commerce specialist: manages online sales platforms, coordinates promotional activities and monitors site performance;
  • Digital marketing assistantIt supports advertising, SEO, social media and content marketing activities;
  • Web content manager: takes care of website content and product sheets, optimising them for online visibility;
  • Customer care specialist: manages customer relations and after-sales;
  • Logistics and supply chain assistant: co-ordinates the warehouse, distribution and returns.

Job opportunities in the e-commerce sector are numerous and constantly changing. They range from more analytical to operational roles. In many realities, especially SMEs and start-ups, the figure of the marketplace specialistcapable of managing catalogues, promotions and sales on platforms such as Amazon, Zalando or eBay. Also the product content manager has become central: a professional who edits texts, images and descriptions to enhance products and optimise their online visibility.

These figures are increasingly central in companies from different sectors, from clothing to food, from electronics to design. For those who want to quickly enter the world of e-commerce with a solid, up-to-date and work-centred background, the ITS pathways represent an effective and concrete choice, a direct bridge between education and profession. In fact, e-commerce is one of the most significant transformations in the labour market in recent years and to really seize its opportunities, specific, up-to-date and immediately expendable skills are needed.

Author of the article

ITS MOVE - Editor