L'ecommerce is an evolving sector, driven by thetechnological innovation and the changing consumer needs. In 2025, online shopping will be even more integrated into people's daily lives, with new dynamics and tools that will radically change the way companies manage their digital shops.
What are the trends most important for the future of ecommerce? Ecommerce in 2025 will be characterised by an increasing integration of advanced technologies, sustainability and new payment methods. Companies that are able to adapt to these trends will be able to remain competitive and meet the expectations of an increasingly demanding and aware customer base.
To pursue a career in the ecommerce sector, it is essential to have a good education behind you. The ITS Academyfor example, offer specialised training courses that prepare students for the challenges and opportunities of this sector.
The ITS Move Academy ITS course in Ecommerce and Logistics Management is designed to train experts in the field of online sales with in-depth digital, technical and managerial skills. With face-to-face lessons and internships in leading companies in the sector, students learn to design and manage ecommerce activities aimed at B2B and B2C sales, to promote marketing strategies, both online and offline, with the aim of increasing brand visibility, sales and turnover, and to coordinate all the logistics activities that gravitate around an ecommerce project.
Ecommerce, new trends
One of the key trends for ecommerce in 2025 will be the increasing use of theArtificial Intelligence (AI) to improve the shopping experience. AI will enable companies to offer advanced personalisation on a large scale by analysing user data to understand their preferences and behaviour more precisely.
Indeed, ecommerce will use algorithms of machine learning to suggest customised products based on purchase history, searches and customer interactions. Customer service will also be revolutionised by AI, with chatbot increasingly intelligent and able to solve problems in real time, improving customer service around the clock.
The second trend concerns the boundary between physical and digital purchasing, which will become increasingly blurred by 2025, thanks to the expansion of the omnichannel shopping. Companies will offer afull integration between their ecommerce, physical shops and other digital platformscreating a seamless shopping experience. For example, the click and collect model, where customers buy online and collect in-store, will become even more common, making shopping convenient and fast.
As far as payment methods are concerned, the digital payments will continue to transform ecommerce, with increasingly secure, fast and convenient procedures. The cryptocurrencies could play an important role, especially for international purchases, due to their decentralised nature.
The fourth trend concerns the logisticswhich has always been crucial to the success of ecommerce. In 2025, there will be an increasing focus on the sustainability and the speed of deliveries. Companies will strive to reduce the environmental impact of shipments by adopting greener practices and optimising timelines. Standard delivery times will be reduced to a few hours through the use of drones, delivery robots and automated warehouses close to city centres. This will enable online shops to compete with traditional physical shops in terms of speed.
Finally, in 2025, the sustainability will no longer be just a trend, but a necessity for ecommerce companies that want to remain competitive. Consumers will place more and more importance on ethical and environmental values of the brands they buy from. Therefore, companies will have to ensure more transparency in the supply chain, providing detailed information on product origin, production conditions and environmental impact. The use of technologies such as the blockchain will make it possible to trace every stage of the product life cycle, giving consumers a clear and verifiable view.
Author of the article
ITS MOVE - Editor
