In recent years theecommerce has seen unprecedented growth, becoming one of the most interesting sectors. To succeed in operating in this highly competitive fieldit is essential to possess certain qualities and skills, and to have professional training behind you. Operating in ecommerce, in fact, means not only knowing the characteristics of the sectorbut also its rules, and the best way to learn every detail is to start by studying, attending such as those provided by theITS Move Academy.

The ITS Course in Ecommerce & Logistics Management is structured to train experts in the online sales sector with in-depth digital, technical and managerial skills. Through lectures with experts in the sector and 900 hours of internships in leading companies in the area, students will learn to design and manage ecommerce activities aimed at B2B and B2C sales, to promote marketing strategies, both online and offline, with the aim of increasing brand visibility, sales and turnover, and to coordinate all the logistics activities that gravitate around an ecommerce project.

The essentials in an ecommerce

To open a successful ecommerce store, it is important to know the fundamental qualities of online business to manage their platform successfully. Opening an ecommerce is a challenge, but it requires a combination of technical skills, strategic vision, flexibility and a strong customer focus. What are the essential elements?

  • Strategic vision

Opening an ecommerce store requires a clear, long-term vision. It is necessary to have a well-defined strategic plan that involves theidentification of one's audience of reference, the understanding of customer needs and the prediction of future market trends.

  • Digital and technical skills

Having digital skills does not only mean knowing how to navigate online, but also knowing the basics of web designof the SEO (Search Engine Optimisation), the digital marketing and the analytics will allow you to optimise your ecommerce for search engines and improve the visibility of your online shop.

  • Customer orientation

The ability to understanding their customers and meeting their expectations is one of the most important qualities for opening a successful ecommerce store. Creating a personalised customer experience, such as offering promotions based on their previous purchases or guaranteeing fast and efficient customer service, can make the difference compared to the competition.

  • Adaptability

The ecommerce sector is in continuous evolutionand it is essential to be ready to adapt to changes. New technologies, changes in preferences consumers and regulations can influence the management of their business. Being proactive and being able to anticipate market changes can be a significant competitive advantage.

  • Time and resource management skills

Running a successful ecommerce business requires excellent organisational skills. Time and resources are limited, so knowing how to manage them effectively is crucial. This means optimising business processes, automating repetitive tasks and delegating when necessary.

Furthermore, knowing how to manage the own budget and the investments is equally important. Many ecommerce companies start with a limited budget, and knowing how to allocate resources between marketing, site development, inventory management and customer service is essential for long-term success.

  • Passion and dedication to the project

Have passion for one's project is essential to overcome difficult times and to maintain motivation even when things do not go as planned. Not every marketing strategy will work on the first try so have the ability to learn from failures, reorganise tactics and keep working.

  • Analytical mindset

Analysing data with analytics tools to monitor site visitor behaviour, conversion rate, average order value and other key metrics is necessary to identify areas for improvement and adjust strategies accordingly.

Author of the article

ITS MOVE - Editor