According to the Italian ecommerce annual report 2023 by idealo, a German price comparison service, eight out of ten Italians shop online at least once a month. When we talk about ecommerce we mean the buying and selling of products via an online shop directly from the company. Trade can be B2B, i.e. business to business, or B2C, i.e. business to consumer.

The positive trend of this way of marketing their products by companies is continuously growing. In 2022, the turnover from sales via ecommerce in Italy was approximately EUR 76 billion, with a positive growth compared to 2021 of the 19%.

Nevertheless, before opening an ecommerce, it is crucial to carefully evaluate all the factors that will be involved in the process. Economic capital, time e human capital are the first three factors to be taken into account. Indeed, in addition to the economic investment required for the design, programming of the website and its sponsorship, it is essential to rely on experts of the industry to ensure the success of the project.

The ITS Ecommerce Course provides its students with the digital skills necessary to design and manage the sale of products and services online, training professionals in the field. Thanks to face-to-face lectures and more than 900 hours of internships in market-leading companies, the course guarantees the learning of in-depth skills in thedigital domain, technician e managerial to be able to increase brand visibility, sales and turnover.

Top ecommerce brands in Italy and worldwide

La Ecommerce Italia by Casaleggio Associati monitors the performance of the best online shops on the Italian territory. The large amount of data collected converges in the report Awards, the ranking of the most popular ecommerce sites in Italy, according to the previous year's results.

The selection of online shops is based on the analysis of numerous factors including:

  • Relevance of the site;
  • Unique visitors;
  • Average elapsed time;
  • Bounce rate;
  • Online popularity.

The annual conference Ecommerce Italy for the Awards 2023 was held on 18 April 2023 in Milan and, within the report, four rankings were presented: Top 10 Ecommerce 2023, Top 100 Ecommerce 2023, Top 10 Fastest Growing 2023 e Top 10 Sector Leaders 2023.

In the Top 10 2023 are:

  1. Amazon (USA);
  2. Ebay (USA);
  3. Immediately (Norway);
  4. Booking.com (Netherlands);
  5. Trenitalia (Italy);
  6. Leroy Merlin (France);
  7. Media World (Germany);
  8. Ikea (Sweden);
  9. UniEuro (Italy);
  10. Samsung (South Korea).

Among the more than three thousand online shops analysed, there are two Italian sellers in the top ten in Italy, equal to those in the United States.

In Fastest Growing 2023 four Italian companies are present: TicketOne, Vivaticket, Docpeter.com e Panini Shop. As far as product sectors are concerned, Italy is present in each of the 17 analysed, with at least one of the companies listed as top ten. Here we list some of the sectors analysed and the top Italian companies in the ranking:

  • Tourism: Trenitalia, Italo;
  • FoodVivino, Tannico, SorgenteNatura, Callmewine, Coop;
  • Betting and CasinosSisal, StarCasino, Snai, Lottomatica, Eurobet, Goldbet, Giochi24, Planetwin365;
  • Marketplace: Macrolibrarsi;
  • Insurance: Prima, Unipol Sai, ConTe.it, Allianz Direct, Genertel, Linear, Verti;
  • Fashion: OVS, Yoox, Escarpe.co.uk;
  • Home and Furniture: Mondo Convenienza, Kasanova, Iperceramica, Archiproducts, Deghi, Thun;
  • Publishing: Ibs.it, Mondadori Store, Feltrinelli, Libraccio, Panini Shop, Unilibro, Il giardino dei libri, Hoepli;
  • Electronics: UniEuro;
  • Health Beauty: Notino, Tigotà, Mysecretcase, KIKO Makeup, VeraLab, L'Erbolario.

Ecommerce stands as a new frontier of commerce. The sale of products through its own online space, where customers interface directly with the brand, without the need for physical shops acting as intermediaries, allows the company to potentially expand its business worldwide.

Author of the article

ITS MOVE - Editor