In the last period, the sale of products through ecommerce by companies has increased dramatically thanks to the advantages that this business model is able to ensure and the requests of customers. When we speak of ecommerce we are referring to a online shop which allows users to buy products directly from the desired company, without the need for an intermediary.

With this type of trade come lowered rental, storage and sales personnel costs. In addition, it is possible to achieve a much larger clientele and potentially international.

Before deciding to open an ecommerce store, the company in question must carefully evaluate a number of factors fundamentals, such as investment capacity, time, in relation to the benefits this form of selling can bring to their business.

An ecommerce works a bit like a physical shop, there are product categories, features, and customers can browse and choose what suits their needs. Once a product is chosen, it is placed in the shopping cart and then paid for according to the accepted transaction methods.

There are essential components that every ecommerce should have:

  1. A product catalogue: a complete and detailed list of goods for sale, complete with pictures, descriptions and interactive videos;
  2. A trolley: users, once the desired product has been selected, can add it to the shopping cart to be modified later before proceeding to payment;
  3. A secure payment system: For customers to become loyal, it is essential to ensure secure and reliable payment systems;
  4. An order management platform: In order to avoid bugs in the user experience, it is essential to have a management system that takes care of orders and monitors shipments and returns.

Once the ecommerce project has been set up, for consolidating one's online presence several strategies can be used including:

  1. SEO: Optimisation of one's own site to make one's own business appear higher in search results when a related topic is typed into the search bar;
  2. Social Media Marketing: using social media as a sounding board to promote one's business;
  3. Email marketing: use of mailing lists to reach existing and/or potential users.

To avoid penalties due to non-compliance with the regulations governing this type of trade, it is best to rely on experts in the field.

The ITS Ecommerce Course is structured to train professionals in the field of online sales with digital, technical and managerial skills. Thanks to lectures and internships in companies, students will be able to design and manage ecommerce activities for both B2B, Business to Business, and B2C, Business to Consumer, and design marketing strategies to increase brand awareness and sales.

Ecommerce specialist what he does

L'ecommerce specialist is an expert in online sales, a professional versatile with a strong vocation for problem solving. He plays a key role in the coordination of e-commerce activities.

The role entails great liability as an ecommerce specialist must be able to design and build new e-store, manage shop content, site usability and user experience efficiency. In addition, he or she must be familiar with the management of sales policies, accepted payment methods and the analysis of collected data reflecting customer purchasing behaviour.

To be able to fulfil this role, the first step is to follow some specialisation courses that can provide all the necessary skills to run an online shop. Similarly, staying informed on marketing strategies of other ecommerce allows you to constantly update your ideas for further technical development in the field.

Having a solid technical basis is essential to be able to organise your ecommerce project in the best possible way and increase your company's profits.

Author of the article

ITS MOVE - Editor