La digitisation of production and business processes has brought about enormous changes in business management. Increasingly, companies are deciding to open up online shopsthe so-called ecommerceto establish one's presence on the network and reach a potentially unlimited number of customers. Although the advantages of this type of selling seem absolute, it is important to rely on people who are trained in this field in order to avoid unpleasant inconveniences.
What is the digitisation and how has it affected the marketing of goods? When we talk about digitisation we are referring to a fairly recent phenomenon of conversion from analogue to digital technologies. With the advent of internet this phenomenon has started to spread on a large scale, affecting both large and small and medium-sized enterprises. As well as a revolution in the field of production, thanks to the upgrading of the equipment used in the corporate chain, digitisation has also influenced the way products are placed on the market.
Before the arrival of the Internet, companies in order to intercept their customers necessarily needed a physical space in which to display their products. Today, however, it is possible to use hybrid or even entirely online systems of commerce. Ecommerce allows businesses to have a shop window open 24 hours a day, seven days a week, reducing the costs of rent and sales personnel. The advent of ecommerce meant that even small companies could access a virtual space where they could make themselves known to potential customers, without the need to invest large sums of money in renting a physical space.
Before deciding to start an ecommerce business, however, it is essential to make all the necessary observations to ensure that the project does not bring the desired results. Rely on experts, trained by professional courses, is the first step in understanding how to concretely set up your own online shop and which marketing strategy to follow.
Using vocational training to create specialised figures in Ecommerce
Digitalisation has brought with it innovative labour market opportunitiescreating new digital professions increasingly in demand by companies. In common parlance, we often refer to these positions as the jobs of the futurebut they are much more widespread than one might think. Training plays a key role for those wishing to start working in this sector because companies increasingly refer directly to certified vocational courses to select their candidates.
The ITS course in Ecommerce of ITS Move Academy is designed to train new experts in the field of online sales who have accurate digital, technical and managerial skills, three fundamental aspects of ecommerce management. Through face-to-face classes and internships in leading companies in the sector, students will learn the design and organisation of B2B and B2C sales activities, as well as the promotion of innovative online and offline marketing strategies. The aim is to increase visibility and brand awareness, sales, turnover, and the coordination of all those activities that orbit around ecommerce, such as logistics, distribution, storage.
But what are the professions of the future? The jobs that can be filled with an ecommerce vocational training are numerous, but the most in-demand is definitely that of theecommerce manager. This expert is in charge of coordinating the work of the entire team needed to set up an online shop. He has to carefully organise the work plan and ensure that the marketing strategies and sales plans drawn up are adhered to in order to meet the customer's requirements. His tasks also include monitoring the customer servicelogistics planning, in short, all that is needed to make ecommerce work optimally.
Author of the article
ITS MOVE - Editor
