La creating a site to sell onlineor ecommerce, is a process that requires time, both financial and human resources, and a well-defined idea of why it is beneficial to do so.

A site to sell online is a brand showcase open to the worldwhich can potentially reach customers in every part of the globe. Therefore, it is crucial that the presentation is consistent with the company's values, with a strong focus on the customer's sales experience and security of purchase.

The first thing to emphasise when opening a site to sell online is that there is no one way to do it. You may decide to rely on pre-configured online services or to programmers and industry professionals, creating a site from scratch.

Relying on experts in the field is often the best choice to ensure the desired success of the ecommerce project at the planning stage. The risk for most projects is that they will not be completed due to a lack of information regarding legislative regulations or an incorrect estimate of the economic capital to be invested. A professional is able to handle this type of problem that may arise in the realisation due to its specialised training.

The ITS Ecommerce Course is structured to train experts in the field of online sales with in-depth skills in thedigital domain, technician e managerial. Through lectures and internships in leading companies, students will learn how to set up and manage sites to sell online, with the ultimate goal of increasing brand awareness, sales and turnover.

All the steps to create a site to sell online

To open a site to sell online, there are some fundamental steps to be respected. Before starting, it is good to ask yourself which platform is best suited to the type of ecommerce we wish to open.

The choice can be easier if you focus on four criteria: price, ease of use, functionality e customisation. Containing expenses, verifying web development capabilities, type of payments, security and the possibility of customising one's own site, are fundamental in determining which platform to rely on for one's ecommerce.

Some free websites Among the most widely used to start your own business, when you do not have capital to invest, are:

  • Shopify;
  • Vidra;
  • Wix;
  • Squarespace;
  • One Minute Site;
  • WordPress.

Once you have chosen the online platform to rely on, or the expert to rely on, it is essential to follow a few steps to open your own site to sell online:

  1. Definition of legal aspects: bureaucracy is one of the aspects to pay most attention to when it comes to ecommerce, it is good to read up on legal and tax obligations necessary;
  2. Identification of business model: direct sale o dropshipping? Each one has its advantages and disadvantages, depending on the type of company, one can decide how to approach online sales;
  3. Market Analysis (competitor) and drafting a business planChoosing which market niche to enter is fundamental, as is the study of companies already established in the sector in order to plan one's business strategy;
  4. Choice of ecommerce platformEvaluate the advantages and disadvantages of each platform;
  5. Brand DevelopmentThis step applies to new companies that decide to start their own online business. Define name, logo, etc;
  6. Preparation for market launchDefine all side aspects such as logistics, payment methods, security, SEO optimisation;
  7. Sponsorship to expand the customer baseIn addition to the creation of the ecommerce itself, it is essential to prepare an effective marketing campaign to make your brand known.

Setting up a site to sell online is a lengthy process that can bring great benefits for the company. Having a clear marketing and design strategy for ecommerce is crucial to its success.

Author of the article

ITS MOVE - Editor